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What is the abacus of Kwai A?
On the forenoon of June 5th, news of the short video and live platform purchase of Acfun (A station) spread across the Kwai Tung network.Sources said that the Kwai takeover A station's trading price will be lower than the probability. Seven point five Billion yuan, no more details. However, in the last round of financing, the pre investment valuation of station a was Seven point five Billion yuan.
Kwai takeover A station
Station a response
Later, Liu Yanyan, CEO of station a, told Tencent that the news was true and that he would continue to stay in station a and the company would maintain independent operation.
Kwai Fu response
The Kwai TSE also responded to the Tencent's "first line", saying that Kwai TSE confirmed that it had completed the overall acquisition of Acfun.
In the future, station a will maintain its independent brand, operation, team and development. The Kwai will also give A station strong support in capital, resources and technology.
Station a shareholder response
At noon June 5th, Acfun shareholders issued a notice on Chinese online, saying that they signed a transfer agreement with Kwai Fu to prepare Renminbi. One point four The price of 100 million yuan will be sold to all Kwai A stations.
According to the news, the board of directors of Chinanet held a meeting on November 21, 2016 to sign an agreement to invest in cash Two point five 100 million yuan for station a 13.51% Of the company.
However, because station a does not meet the preconditions in the relevant capital increase agreement, the subsequent Chinese online only pays the investment advance to station a one point three eight five Billion yuan, and no industrial and commercial changes.
Why did the Kwai takeover buy A station?
About Kwai's takeover of A station, 36 krypton has made a simple analysis from three dimensions: user portrait, market overall environment and commercialization.
1, A station can fill Kwai's shortage in user circles.
The user portrait is quick enough to sink and average users, while A stations are mainly young people, and the culture of the community is heavy. The acquisition of A stations can make good use of the fast user's lack of user circles, and logic is similar to the acquisition of Kwai Kwai street.
According to the data of Aurora data, gender and A distribution are all higher in Kwai Tai than in women, and the ratio of male to female is similar.
From the result of user city level distribution, station a has a larger proportion of users in the first tier cities, accounting for up to 20.04% New first and second tier cities also account for a high proportion of station a users.
Users of fast track are also sinking more, and the number of users in city with three Kwai and below is more than 60%.
2, Kwai Fu needs to take a road of investment and merger.
From the overall market environment, we should be a direct competitor of Kwai Fu. One point five Tiktok Kwai has been past 100 million days' fast hands.
With Kwai's headlines relying on the strong product R & D and operation capabilities shown in the short video matrix, a quick way to invest in mergers and acquisitions is not a short cut to the headlines.
3, commercialization is always one of the most important indicators of Kwai Fu.
As a short video company that has been seeking overseas listing, commercialization is always one of the most concerned indicators of Kwai Chung.
Through B station listing, the whole market has seen its high proportion of game revenue and its diversified business value.
Why does station a accept the acquisition?
Although station a has a high starting point and is the oldest video website of bullet screen, its development has been cold and clear due to frequent changes of senior executives and poor management.
At the beginning of this year, station a experienced a lot of storms, such as closing the station, being unable to visit, etc., and its fate has fluctuated for several times. It has been reported that Alibaba returned to normal operation only after receiving the support of Alibaba department, but later it has been reported that Alibaba has abandoned its holding plan for station a.
Sources also said that the initial rumour of Kwai Kwai and A station cooperation came from the fund that was acquired at the beginning of this year when A station was re launched. It is reported that the source of the funds is fast.
In fact, according to the first line, Kwai has always been one of the potential financing side of A station.
In addition, according to the public information, the actual dau of station a fell to 1.6 million in November last year, including 900000 on the PC side and 450000 on the mobile side, the peak of which was 12 million in January last year, when the average monthly dau was 8 million.
When it is bad, Kwai Fu helps and the team can operate independently. You love me. It's on time.
